EverCommerce, a parent company of 50+ independently operated brands, began their data journey with decentralized, brand-specific analytics. As the demand for cross-brand visibility and AI-powered use cases grew, they leveraged Fivetran as the foundation of a major re-platforming effort — shifting from fragmented AWS infrastructure to a centralized Amazon S3 data lake architecture.

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In this session, discover how EverCommerce consolidated siloed systems, standardized marketing data across brands, and reduced manual effort of onboarding new brands with Fivetran’s automated data movement. Learn how this unified data foundation now enables AI workloads like predictive analytics and intelligent personalization across the organization.