Data Activation Meets AI: The Partner's Guide to Operational Intelligence

The modern data stack is evolving. While many consulting partners still deliver projects that end with dashboards and BI tools and now Gen AI app solutions, consider capturing 30-40% more revenue by extending engagements into data activation — automatically delivering data and AI intelligence to every operational system where decisions happen.

Join Kelly Kohlleffel (Fivetran Partner Sales Engineering) and Sean Lynch (Fivetran Activations Product Leader, formerly Census) for a fireside chat exploring why data activation has become critical in the AI era.

You'll discover:

• Why AI is making the "activation gap" more painful (and more valuable to solve)
• How Fivetran Activations differs from CDPs and marketing-only reverse ETL tools
• Three revenue models for building activation practices: engagement expansion, new service lines, and competitive differentiation
• Live demonstrations of operational intelligence in action — from weather intelligence monitoring to AI-powered clinical alerts
• Product roadmap insights on where Fivetran Activations are headed

Whether you're looking to expand existing client engagements, build a new managed services practice, or differentiate in competitive deals, this session will show you how Fivetran Activations transforms your consulting practice from "building infrastructure" to "delivering intelligent automation.