Hands-on Lab: Unlock a 360 view of your customer with Fivetran and Google Cloud
January 31, 2024
9AM - 11AM PT
Virtual
David Hrncir
Bruce Sandell
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A Customer 360 is both an aspirational yet achievable project, and requires multiple data sources to build. It helps an organization better understand customer behavior patterns and anticipate their needs. This enables more personalized experiences, improved customer engagement and targeted marketing and service offerings.
This hands-on lab will teach you how to build a Customer 360 portal using Fivetran and Google Cloud. In this lab, you will:
- Explore the advantages of a Customer 360
- Learn how to connect and replicate data from Salesforce and other key sources using Fivetran and Google BigQuery
- Utilize Looker visualizations for data analysis
- Uncover valuable insights to help drive increased ROI, customer engagement and revenue for your organization
This lab is designed for developers, data engineers, analysts and anyone interested in gaining insights into building a holistic view of their customers. By the end of the lab, you will have a working knowledge of how to use Fivetran and BigQuery to build your Customer 360 portal.
David Hrncir
Bruce Sandell
David Hrncir
Bruce Sandell
A Customer 360 is both an aspirational yet achievable project, and requires multiple data sources to build. It helps an organization better understand customer behavior patterns and anticipate their needs. This enables more personalized experiences, improved customer engagement and targeted marketing and service offerings.
This hands-on lab will teach you how to build a Customer 360 portal using Fivetran and Google Cloud. In this lab, you will:
- Explore the advantages of a Customer 360
- Learn how to connect and replicate data from Salesforce and other key sources using Fivetran and Google BigQuery
- Utilize Looker visualizations for data analysis
- Uncover valuable insights to help drive increased ROI, customer engagement and revenue for your organization
This lab is designed for developers, data engineers, analysts and anyone interested in gaining insights into building a holistic view of their customers. By the end of the lab, you will have a working knowledge of how to use Fivetran and BigQuery to build your Customer 360 portal.