Beyond BI
How real-world data leaders, like Fivetran, make an impact with reverse ETL
October 9, 2025
9 AM PT / 12 PM ET / 5 PM BST
Virtual
Ryan Muething
Anu Vijayamohan
Briefly review what is rETL
Discuss why rETL is important for data teams
Hear from Fivetran’s SVP of Data and Analytics on how they use rETL
See a demo of Fivetran’s rETL capabilities
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Data should power more than static BI dashboards. Data should power real-time decision making right in the platforms where actions are taken. If integrated properly into your teams’ workflows, data has the power to make a big impact in your business.
And, it’s up to the data teams to make this impact possible.
That’s why modern, cutting-edge data teams are adopting reverse ETL (rETL) tools and processes as part of their roles and responsibilities. It’s helping leading data teams — like Fivetran’s — optimize go to market processes, customize marketing, and better serve the company’s customers.
Briefly review what is rETL
Discuss why rETL is important for data teams
Hear from Fivetran’s SVP of Data and Analytics on how they use rETL
See a demo of Fivetran’s rETL capabilities
Ryan Muething
Anu Vijayamohan
Ryan Muething
Anu Vijayamohan
Data should power more than static BI dashboards. Data should power real-time decision making right in the platforms where actions are taken. If integrated properly into your teams’ workflows, data has the power to make a big impact in your business.
And, it’s up to the data teams to make this impact possible.
That’s why modern, cutting-edge data teams are adopting reverse ETL (rETL) tools and processes as part of their roles and responsibilities. It’s helping leading data teams — like Fivetran’s — optimize go to market processes, customize marketing, and better serve the company’s customers.